About KidPlay

Creating games that help children learn while having fun since 2015

Children playing educational games on tablets

Our Story

How KidPlay came to be

KidPlay was born in 2015 when our founders, Emily Chen and Daniel Jackson, both parents and technology enthusiasts, noticed a gap in the market for truly educational games that children actually enjoyed playing. As parents themselves, they were frustrated with the available options – games were either too focused on entertainment with little educational value, or too academic and boring for children.

Starting with just three team members working from Emily's garage, we created our first game "Number Adventures" which combined colorful characters with fundamental math concepts. To our surprise, the game went viral among parent communities, receiving over 100,000 downloads in the first month alone.

This early success allowed us to expand our team and develop more games covering various educational areas including literacy, problem-solving, and social skills. By 2018, we had partnered with educational psychologists and curriculum experts to ensure our games were not only fun but also aligned with educational standards.

Today, with offices in San Francisco and London, KidPlay has grown to a team of 35 passionate educators, developers, designers, and child development specialists. We've released over 50 games across multiple platforms, reaching more than 2 million children worldwide while maintaining our core mission: to create games that children love to play and parents love to see them playing.

Our Mission & Values

What drives us every day

Our Mission

At KidPlay, our mission is to transform screen time into valuable learning experiences for children worldwide. We believe that play is the most natural way for children to learn, and we harness the power of games to make education engaging, accessible, and effective.

We're committed to creating games that develop essential skills while keeping children entertained and engaged. Our goal is to be the trusted partner for parents and educators looking to provide children with quality digital experiences that support their growth and development.

Our Core Values

  • Child-Centered Design

    Every decision we make starts with the question: "How will this benefit the child?"

  • Educational Excellence

    We base our games on proven educational methods and collaborate with experts.

  • Playful Learning

    We believe learning should be joyful, not a chore. Fun is a feature, not an afterthought.

  • Inclusivity

    We design for children of all backgrounds, abilities, and learning styles.

Meet Our Team

The people behind KidPlay

Emily Chen, CEO and Co-Founder

Emily Chen

CEO & Co-Founder

Former elementary school teacher with an MS in Educational Technology from Stanford. Emily combines her classroom experience with technological innovation to guide KidPlay's educational vision.

Daniel Jackson, CTO and Co-Founder

Daniel Jackson

CTO & Co-Founder

With 15+ years in game development at companies like EA and Zynga, Daniel leads our technical team. He holds a Computer Science degree from MIT and is passionate about creating engaging interactive experiences.

Sophia Rodriguez, Creative Director

Sophia Rodriguez

Creative Director

Award-winning animator and illustrator with experience at Pixar and Disney. Sophia ensures KidPlay's visual style is appealing to children while supporting the educational goals of each game.

Dr. Marcus Wei, Educational Research Lead

Dr. Marcus Wei

Educational Research Lead

Child psychologist with a Ph.D. from UCL. Marcus oversees our research partnerships and ensures our games are developmentally appropriate and effective in meeting learning objectives.

Our Achievements

Milestones we're proud of

Children using KidPlay apps in classroom

Award-Winning Games

  • Parents' Choice Gold Award (2018, 2020, 2022)
  • Educational App Store Certified
  • GESS Education Awards - Best Educational App
  • Kidscreen Awards - Best Learning App
Growth chart showing KidPlay user growth

Impressive Reach

  • Over 2 million active users worldwide
  • Present in 30+ countries
  • Translated into 15 languages
  • Used in 5,000+ schools globally
Impact measurement of KidPlay educational games

Educational Impact

  • 86% of parents report improved skills
  • Partnered with 3 leading universities for research
  • Published 5 peer-reviewed studies
  • Developed curriculum-aligned content for K-3

What People Say

Feedback from parents and educators

"As a kindergarten teacher for 15 years, I've tried countless educational apps, but KidPlay stands out for its perfect balance of fun and learning. My students don't even realize they're developing critical math skills when they play 'Number Explorers'. It's now a regular part of our center time."

Lisa Thompson, Kindergarten Teacher

Lisa Thompson

Kindergarten Teacher, Brightwood Elementary

"My 6-year-old son has ADHD and often struggles to focus on learning activities. KidPlay's 'Word Adventure' has been a game-changer for us. He's so engaged that he doesn't realize he's practicing reading skills. His confidence has soared, and his teacher has noticed improvement in his classroom performance."

Robert Patel, Parent

Robert Patel

Parent of a 6-year-old

"As the director of a childcare center serving 120 children, I've implemented KidPlay across all our age groups. The games align perfectly with our developmental goals, and the parent dashboard helps families stay connected to their child's learning journey. The customer support team is responsive and genuinely cares about educator feedback."

Dr. Michelle Lewis, Childcare Center Director

Dr. Michelle Lewis

Director, Sunshine Learning Center

Ready to transform screen time into learning time?

Join thousands of parents and educators who trust KidPlay for quality educational games that children love.